Miniature Frame Pictures
2024
This brand identity project is for a video production company that crafts videos that amplify their clients' stories. As video production experts, they understand the power of storytelling and use it to create videos that inspire, entertain, and engage their audience.
Agency
Miniature Frame Pictures
(Delhi)
Type
Identity Design
Web Design
Tools
Adobe Illustrator
Wix Studio
The logo design for MFP is inspired by film frames and the way they can evoke lasting memories that become a part of our story. A rectangular frame represents the film and a square cut out of it symbolizes the memories it evokes. The two shapes are arranged in a grid-like fashion, with the negative space also forming a frame.
The colour palette for this brand is inspired by spectrum of lights and shadows, which are essential elements in videography. The use of gradients creates a sense of depth and movement, also reflected in the company's work. Bold fonts are used in this brand's typography to convey powerful messages.
A cohesive design language threads through the company's branding, from its stationery and collaterals to its digital and physical touchpoints. Bold and mixed serif and sans-serif typography dance across gradients that mimic the brand's colors and details. All visual elements are tailored to suit both light and dark themes, ensuring a consistent and recognizable brand identity that makes the company stand out from the crowd.