Rivosolar
2020-21
I collaborated with Rivosolar, a solar EPC and trading firm from Odisha, India. The project showcases Rivosolar's distinctive visual identity, reflecting the sun's boundless energy and the promise of solar panels.
Agency
Rivosolar
(Odisha)
Type
Identity Design
Web design
Tools
Adobe illustrator
Google Sites
Adobe After Effects
About : Rivosolar, a solar EPC and trading (Solar Engineering, Procurement, and Construction: provides services for the development and installation of solar power projects) firm from Odisha, India, is reimagining the future of energy. With a vision to make solar energy accessible to everyone, Rivosolar strives to provide the highest quality solar services and products, while also positively impacting the environment.
The solar panel brand Rivoslar's identity design is a radiant embodiment of the sun, infinite energy, and solar panels. It is a minimal yet effective design that utilizes a harmonious blend of colors to evoke a sense of warmth and dynamism. The logo is designed to be scalable and versatile so that it can be used effectively across various visual touchpoints.
The vibrant hues of the sunrise and sunset inspire the colour palette of this brand. Coral orange and deep Cerise's reddish pink hues evoke the sun's warmth and energy, making them the perfect combination for a solar panel brand. These colors are also distinct from those used by most other solar panel brands, which helps the brand stand out from the competition and create a unique brand identity.
The brand's typography uses minimal sans-serif fonts to create a clean, modern, and impactful look. The bold black and white fonts stand out against the background, giving the brand name emphasis and visual impact. This typographic style is easy to use and implement, making it ideal for a variety of branding materials, including print.
The visual elements are designed to be harmonious and easily recognizable, creating a consistent and cohesive brand experience. The icons and infographics all have a similar stroke thickness, and the photographs can be placed in the form of the brand mark or even without it, maintaining the brand's visual integrity.
The brand applications for this solar panel brand are designed to be consistent and visually appealing, creating a unified brand expression across all touchpoints. Brand colors are blended throughout the brand's stationery and collaterals, creating a unified and memorable design language for consumers.
